#MozhnoVSE is the laureate of Loyalty Awards Russia
- 02 July
The summing up of the results of Loyalty Awards Russia was held on the VIth annual forum “ICXC Loyalty Marketing, Cobranding & Employee Engagement Summit 2019”. Rosbank project #MozhnoVSE has become a winner in the category “The Best Card with Cashback”. Financial Technology Center acted as a technological partner of the project and provided with the realization of the key functionality and the IT-support of the product.
#MozhnoVSE program was launched in November 2018 and combined two of the most popular types of reward: travel bonuses and cashback. Rosbank customers choose the type of the reward themselves while enabling a #MozhnoVSE option.
The customers who chose cashback can define the categories with extra reward up to 10% from the purchase. Extra cashback is available in the categories: “For car owners”, “Beauty”, “Health”, ”For children”, “Taxi and public transport”, “Pharmacies”, “Cafes and restaurants”, “Household goods”, “For gamers”, etc. 1% cashback is given for all the other purchases.
The customers who want to save bonuses for trips will get from 1 to 5 points (it depends on the turnover) for every 100 rubles spent and they can pay for a trip with them both partially and fully.
You can do it online either via Rosbank Online mobile app or via a web interface on “Rosbank – OneTwoTrip” portal.
#MozhnoVSE program quickly gained popularity with the customers and demonstrated its efficiency: average monthly turnovers on the customers’ cards with enabled #MozhnoVSE option is 30% higher than on the cards without the product.
“The victory in such a competitive nomination as “The Best Card with Cashback” is very pleasant for us. While creating #MozhnoVSE, we aimed at offering a high-quality, convenient and high-tech product to our customers and we are glad that we succeeded. The success of #MozhnoVSE can be explained by the synergy of an attractive customer scenario and the digitalization of the reward program through the integration with online channels of the bank. We thank our partner Financial Technology Center for technological support of the project – together we managed to create a unique loyalty program the value of which is in its flexibility, the opportunity to adjust it for rapidly changing life situations. #MozhnoVSE fully complies with its name and gives maximum freedom and privileges to its users”, Lidia Kashirina, Deputy Director of Retail Products and Marketing Department of Rosbank.