Rosbank website recognized as the best corporate website
- 05 December
Rosbank official webpage got golden and bronze awards on the awarding ceremony of Tagline Awards 2019, a Russian award for interactive projects and achievements in a digital sphere.
Rosbank website was recognized as the best one in the category “Corporate Website” and it is a bronze prizewinner in the nomination “B2b-project”.
A mobile first approach was used in the process of website development. It reflected not only in the interface but it increased website operation speed significantly. From the point of view of visual concept, the website follows a modern trend on simplicity and minimalism. The absence of odd interface elements and informational hum lets users find necessary information of function and modern design solutions make the interaction with the website simple and interactive that complies fully with basic principles of a new brand platform of Societe Generale Group “The future is you”.
The simplicity and minimalism defined not only the design of the website but also the approach to UX projections. The main aim of the website team was to reduce to the maximum the way to the goal. The same approach was used to the content on the website. It is simple, laconic, direct and understandable for a client.
The website is designed with modern technological solutions in mind, which will further develop it in accordance with advanced standards and quickly bring new functionality to the market. Users will be able to access most of the bank products and services by filling out a simple application form. The site provides access to online registration of a wide range of Bank products, while integration with the "Gosuslugi" service for a number of products allows you to automatically fill out most of the gaps.
The development of the user interface, design and animations are carried out by the Red Collar Agency. The development and layout of the site was carried out by the Studio of Oleg Chulakov and SimbirSoft.
Tagline Awards is the largest digital competition in Eastern Europe, with an international jury and popular vote. The award is presented annually for the best-innovative, interesting and high — quality projects that demonstrate a high level of Russian and Russian-language productions, agencies and inhouse teams. The Tagline Awards jury consists of the most authoritative creative and art directors, marketing and communications directors of the largest companies, specialists in performance marketing, development and other digital disciplines. The special emphasis at judging is made on the concept of works, quality of their execution and efficiency of the decision of commercial tasks.