Social project of Rosbank “START DIFFERENTLY” got a Finaward prize

    11 April

An all-Russian support program social entrepreneurship and NPOs called “START DIFFERENTLY” by Rosbank and Impact Hub Moscow was awarded with Finaward prize. It won the first prize in the nomination “Social Project”.

The best projects were assessed by 118 experts of financial sector who chose only one winner for each nomination from five candidates. The correctness of all the calculations was checked by audit consulting company.

The all-Russian program “START DIFFERENTLY” was launched by Rosbank jointly with social entrepreneurship support center Impact Hub Moscow. The main goal of the project is to help organizations that improve life of the disabled people and to create a financially sustainable business models. 154 applications from 69 cities of Russia were submitted for 11 places in the program. They were sent by the entrepreneurs who employ people with disabilities and create goods and services for them.

“Thanks to “START DIFFERENTLY”, 11 social entrepreneurs and NPOs could raise their business to a new level: ideas became real financially sustainable businesses right in front of us, the participants of the program showed a professional growth during the course. Moreover, we aroused interest in social business not only for target audience, but also for those who was not involved in this sphere, in particular a lot of our employees who became pro bono consultants for our participants. It was the main goal of “START DIFFERENTLY”. It is a pleasure for me to understand that our efforts were admitted by the jury of Finaward”, Elena Kozhadey, Director of Communications and Advertising Department of Rosbank.

“START DIFFERENTLY” program is an example of smart approach to a corporate social responsibility. First, being a financial institution, Rosbank uses its key competences for the development of financial sustainability in non-profit organizations. Second, a long-term approach: it is not about the fast aid, but it is about the development of this sector in a long-term perspective. Impact Hub is glad to be a partner and a co-organizer of such a program and we hope that there will be more examples of such a smart approach in a financial sector”, Ekaterina Khaletskaya, Co-Founder, Executive Director of Impact Hub Moscow.

An award for innovations and achievements in financial sector “Finaward” (before 2018 – “Financial Sphere”) was established by a business magazine “Bankovskoye obozrenie” in 2012. In 2019, the award was given in 16 nominations in four sections: “Banks and Payment Services”, “Insurance”,”Non-Banking Credit Organizations”, “Asset Management and Investment”.