The companies of Societe Generale Group in Russia held the VII “Blooming City” campaign in Moscow and Samara

    17 September

“Blooming City” events, an annual ecological campaign of Societe Generale Group in Russia, were held for the 7th time in Moscow and Samara. About 500 employees of the Group companies made their contribution to the beautification and greening of cities.

The campaign in the capital of Russia was held on September 7 on the territory of MSU Botanical Garden “The Apothecary Garden”.The employees and top-managers of Rosbank, “Rosbank Dom”, Rusfinance Bank, ALD Automotive and Societe Generale Insurance planted a labyrinth of Western thujas and cotoneasters as well as a tulip alley that will grow next spring.

Samara converted into a “Blooming City” on September 14 with the help of the employees of Rosbank, Rusfinance Bank and “Rosbank Dom” as well as Samara regional non-governmental organization for the help in beautification of the region “Svezhy veter”. The participants formed an alley of apple trees, lilacs, meadowsweets and hydrangeas at the territory of Samara city hospital №2 named after N.A. Semashko.

Art master-classes with the painting of eco-bags with acrylic paint and the lectures on waste sorting were organized for children.

An official opening of a blooming alley was held and the plaque with  logos of Societe Generale Group companies was installed at the end of the event.

“The volunteers of Societe Generale planted more than 1000 trees, bushes and other garden plants for seven years of the campaign. “Blooming City” scales up every year, the campaign attracts the attention of city authorities and locals. We are very proud of  sincere engagement and a responsible attitude of the employees of Societe Generale Group in Russia in the issues of charity, eco-education and the development of urbanistic infrastructure”, Elena Kojadei, Director of Communications and Advertising Department of Rosbank, Regional Head of Communications of Societe Generale in Russia.