“The Future Is You”. New brand platform of Societe Generale
- 14 November
Societe Generale Group presented a new brand platform that is a part of “Transform to Grow” strategy that was approved a year ago. Russia is one of the first countries along with France where the new brand platform was launched.
A new brand signature of the Group “The Future Is You” reflects the determination of the bank on the sustainable development, work for the sake of clients, economy and society as a whole.
This brand signature confirms the historical commitment of Societe Generale, the bank founded by entrepreneurs for entrepreneurs 150 years ago, to its clients. In this sense the word “entrepreneurs” means not only business people but also everyone who realizes various projects both on professional and personal side of life, like visionaries, dreamers and future makers.
“Our new brand signature is about future. The future that we create for our clients by helping them to realize their ideas, plans and dreams; the future that we want for themselves when we build business together or one by one; the future for the world of tomorrow. Our mission is to encourage everyone who wants to make positive changes for the world. We are sure that everyone can make the planet move around”, Frederic Oudea, Chief Executive Officer of Societe Generale Group.
Societe Generale has a unique geographic expansion – present in 67 countries, the Group is an important financial institution for Europe, Africa and Russia. Societe Generale is an innovative company that develops digital technologies that will elevate the relations with clients and interaction between the staff on a new level.
The new brand platform will be in use all over the world in all the business units and subsidiaries of the Group. The Future Is You is a confident and optimistic signature, it is a motivation for 147 000 employees all over the world that are still reliable partners for our clients.
The launch of a new brand-platform is accompanied by a large-scale promo campaign in mass media and digital channels that started on November 14, 2018.
In particular, a new positioning and the mission of the Group were visualized in the video, directed by Antoine Bardou-Jacquet and scored by Rone. Moreover, a special website was launched that was developed to share the views of the partners, clients and employees of Societe Generale.
The communicative strategy was developed by Havas 04 agency, graphic design and visual effects – Brand Image, media strategy – Carat.