Confessions Worth a Million
This year Rosbank performed as a partner of “Confession Week”, a flashmob that was held on the eve of international charity day “Giving Tuesday”. During the week from the 21st to 28th of November every Russian citizen who takes part in charity actions could tell everyone about their experience and draw more attention to the funds, non-profit organizations, philanthropy projects and initiatives that needed support. Every confession that is posted on the website Щедрыйвторник.рф was automatically equaled to RUB 100 that Rosbank transferred on charity. More than 11 000 people took the opportunity to tell their story and do something good at the same time.
On the results of the activity Rosbank will transfer RUB 1.1 million to charity and divide it in an equal proportion between three charity organizations that were chosen by the board of experts of #GivingTuesday from more than 70 nominees:
- Kostroma Region non-governmental organization “Voskresenie” named after I.E. Belyayev (help to adults);
- Saint-Petersburg charity non-governmental organization “Perspektivy” (help to physically challenged children);
- Charity fund “Spasenie”, Velikiy Novgorod (help to animals).
A lot of workers of culture and art joined the flashmob “Confession Week”. A huge feedback from all the parts of Russia made it possible to create a good image of charity in the country, to draw attention to various funds and organizations, to raise awareness on the variety of ways of helping those in need of support and attention.