Rosbank launched a new website for customers
Rosbank presented a new website to the customers. It has become a more convenient and efficient channel of interaction with the bank.
A “mobile first” approach was used during the development of the website and it is reflected not only in the interface but also it led to the increase in the website operation speed. Speaking about visual concept, the website follows the modern trend for simplicity and minimalism. The absence of redundant interface elements and information noise lets the users find necessary information or a function faster and modern design solutions make the interaction with a website easier and more interactive. It fully corresponds with the basic principles of the new Societe Generale brand platform “The Future Is You”.
The simplicity and minimalism influenced not only the design of the website but also the approach to the projection of user experience (UX). The main goal for the website development team was to reduce the path to the aim as much as possible. The same approach was applied to the content of the website. It is simple, laconic, direct and understandable for the customer.
The website was developed with the use of modern technological solutions that will make it possible to develop it further in accordance with advanced standards and make the time to market faster. The users will get an access to the majority of the products and services of the bank just by filling in a simple application form. The website gives access to online execution of a wide range of the bank products. Moreover, the integration with “Gosuslugi” service fills in most of the tabs for the execution of several products.
The development of user interface, design and animation were made by Red Collar agency. The development and layout of the website were made by Oleg Chulakov Studio and SimbirSoft, conceptual design – Usability Lab.