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News

19.05.2015

Rosbank presented new creative concept

Development of a new creative concept of advertising and marketing communications became a logical step in further implementation of Rosbank business strategy for 2014-2017 and development of Societe Generale Group global communication platform.

 

The aim of the changes is to create simpler, easier and more comprehensive communication, bright and easy-to-remember advertising style that would correspond to Rosbank's new course and its essential values, such as team spirit, responsibility, commitment and innovation.

New style is based on new visual concept "Rosbank's Team" developed together with Communication agency SPN Communications.

“Together we have found fresh visual solution based on simple illustrative graphics with the use of corporate colors and brand-characters that became Rosbank's team. Characters not only share essential values of the brand but are able to demonstrate them in common life situations”, commented Alexey Skvortsov, SPN Communications Creative Director.

Concept is based on "Crocodile" play principle - this is a team game, everyone can play it but one can't do it alone.

"New concept will enable our communications, including advertising, to be more visible and thus more effective. I am sure our current clients will like it and it will help to attract many new ones. Rosbank is not afraid of creating its own style in communications", commented Elena Kojadei, Director of Corporate communications and Advertising Department. 

 

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